What is that message? Well, it really depends on the day. Weather you consciously decide to be ‘cute’, or ‘edgy’ or ‘casual’ or you’ve just thrown on the cleanest things you own. Your clothes are a message.
McLuhan (1964) says a “message” is something that introduces a change of scale, pace or pattern in human affairs. At first this sounds very ambiguous, yes the newest iPhone can change the lives of those who use it, but how does what I’m wearing have anything to do with it? Well, not only does clothing change the ‘pattern[s]’ we as people take but it influences how others perceive us, and can potentially change them as well, therefore affecting their interactions with the world.
How you view me depends on your perspective, not only how well you know me as a person, but the experiences that have shaped you, your gender, age, ethnicity and a range of other things that encompass you (Fiske and Jenkins, 2010).
“If men find out we can rearrange the bones of our face, we’re finished.”Sailor J
Note: This was cut for length; for the original post (with more examples) here; Yes, my clothes send a message. (Full Ver.)
References: Fiske, J. and Jenkins, H., 2010. Introduction To Communication Studies. 3rd ed. London [England]: Routledge, pp.157-169. McLuhan, M., 1964. UNDERSTANDING MEDIA : THE EXTENSIONS OF MAN. NEW YORK: NEW AMERICAN LIBRARY, pp.1-18.