Collective intelligence, a rising phenomena in the many-to-many system modern society often encapsulates. It is the universally distributed global network of potential participants – or as Bruns defines, Produsers – that make up the internet. In this newfound global society, anyone can participate, any time, anywhere.

This has led to new forms of participation, and new types of content. Take popular video-making app, TikTok, for example. It was only released worldwide in 2018 but since then it has grown astronomically popular, creating new genres of lip-syncing, dance videos and the like.
The above audio clip is an example of collective intelligence, wherein I found a range of different videos describing collective intelligence to create an overall audio describing the phenomena. It was through this ability to use others intelligence that I was easily able to produce my own final product.
Leave a Reply