It is essential that in this modern media environment, people are aware of just what – and who – influences their media consumption.
If you haven’t gotten the memo yet, I am a fan. When I realised we would be actually learning about fans and fandom I was very enthused as I hold the subject close to heart.
In honour of Animal Crossing: New Horizons release I'm looking at the semiotics of their advertising.
Let’s set the scene; it’s the second of January, 2016, and the crowd is bustling. A line forms (yes, a line, in a cinema) as we eagerly wait for the doors to open...